Beyoncé & Jay-Z Are the Stars of New Tiffany & Co. Campaign
by Kayla on August 29, 2021, 01:08pm. MST
Together with The Carters, Tiffany & Co. launched their latest campaign ‘About Love.’ In a press release, Beyoncé and Jay-Z say, “Love is the diamond that jewelry and art decorate.”
View this post on Instagram
The campaign images feature Beyoncé rocking the iconic Tiffany Diamond. According to the jeweler, the timeless piece is 128.54 carats with 82 facets.
View this post on Instagram
“The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone,” Tiffany & Co. writes on their Instagram page.
View this post on Instagram
Alexandre Arnault, the executive vice president of product and communications, said in a statement, “Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. “We are honored to have the Carters as part of the Tiffany family.”
View this post on Instagram
And according to Billboard, “One of the most notable photos from the campaign features the power couple posing in front of a painting by Jean-Michel Basquiat that had previously not been seen by the public. 1982’s Equals Pi — which features a background that matches the iconic Tiffany Blue — has been in a private collection since its creation until the unveiling of this campaign, according to Tiffany & Co.”
View this post on Instagram
View this post on Instagram