Together with The Carters, Tiffany & Co. launched their latest campaign ‘About Love.’  In a press release, Beyoncé and Jay-Z say, “Love is the diamond that jewelry and art decorate.” 

 

 

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The campaign images feature Beyoncé rocking the iconic Tiffany Diamond.  According to the jeweler, the timeless piece is 128.54 carats with 82 facets.

 

 

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“The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone,” Tiffany & Co. writes on their Instagram page.

 

 

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Alexandre Arnault, the executive vice president of product and communications, said in a statement, “Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.  “We are honored to have the Carters as part of the Tiffany family.”

 

 

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And according to Billboard, “One of the most notable photos from the campaign features the power couple posing in front of a painting by Jean-Michel Basquiat that had previously not been seen by the public. 1982’s Equals Pi — which features a background that matches the iconic Tiffany Blue — has been in a private collection since its creation until the unveiling of this campaign, according to Tiffany & Co.”

 

 

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Filed under: beyonce, jay-z-2, tiffany-co