The Gathering // Music

Now into its third year, The Gathering is an annual summit in Banff featuring speakers representing the likes of Converse, Molson, Roots, Lululemon, and more sharing the secrets of their brand’s success. This year they’re bringing a new music festival to Banff, taking place at the Rose & Crown and Hoodoo Lounge this Friday!

Greg Damus from Cult Collective talks about some of the featured acts and says there will also be a component where leaders in the music industry will discuss how and why music and brands make a wonderful pair.

Click here for a list of performers, schedules, and ticket information.